Privacy Policy

Last updated: 28 June 2026

1. Who we are

YWNBM Advisory is the trading name of A Martin, a sole trader.

For the purposes of UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018, A Martin is the controller of your personal data.

Business address: Ottery St Mary, EX11 1GD
Website: ywnbm.co.uk
Email: hello@ywnbm.co.uk

2. This policy

This Privacy Policy explains how YWNBM Advisory collects, uses, stores and protects personal data when you visit ywnbm.co.uk, contact us, or enquire about our advisory services.

The website and services are intended for business users. They are not directed at children, and we do not knowingly collect personal data from children.

3. Personal data we collect

We may collect the following personal data:

  • your name;

  • your work email address;

  • your organisation and job role, where you provide these;

  • details of your enquiry, including the category selected and any information included in your message;

  • correspondence between you and YWNBM Advisory;

  • information needed to arrange an introductory discussion by email;

  • technical and usage information relating to your use of the website, including IP address, browser and device information, pages viewed, approximate location and website interactions.

Please do not provide sensitive personal data, such as health information, racial or ethnic origin, political opinions, religious beliefs or criminal offence information, through the website contact form or by email unless it is necessary and you have first contacted us.

4. How we collect personal data

We collect personal data directly from you when you:

  • submit a contact form;

  • email us;

  • arrange an introductory conversation by email; or

  • otherwise communicate with us.

We also collect limited technical and usage information automatically through Google Analytics, but only where you have consented to analytics cookies.

5. How we use your personal data

PurposeLawful basisResponding to enquiries and arranging introductory discussionsLegitimate interests and, where relevant, taking steps at your request before entering into a contractConsidering whether YWNBM Advisory can provide services to you or your organisationLegitimate interests and taking steps at your request before entering into a contractProviding agreed advisory services and managing the client relationshipPerformance of a contract and legitimate interestsMaintaining business, financial and tax recordsLegal obligation and legitimate interestsProtecting the website, systems and business against misuse, fraud or security threatsLegitimate interestsUnderstanding how visitors use the website and improving its performanceConsent for analytics cookies

Our legitimate interests include operating and developing the business, responding effectively to prospective clients, maintaining appropriate records, protecting our systems and improving the website.

6. Marketing

YWNBM Advisory does not currently operate a mailing list or send routine marketing emails.

If this changes, this policy will be updated and any required consent will be requested before marketing communications are sent.

7. Cookies and Google Analytics

The website uses essential technologies needed for the site to operate.

With your consent, we also use Google Analytics to understand how visitors use the website. Google Analytics may collect information such as your IP address, device and browser details, pages visited, time spent on pages and interactions with the website.

Analytics cookies are optional. You can accept or reject them using the cookie banner when you first visit the website, and you can change your choice at any time through the cookie settings link on the website.

Google Analytics data is retained for up to 14 months.

For more information about how Google processes information, please refer to Google’s privacy information.

8. Who we share personal data with

We use trusted service providers to support the website and business operations. These include:

  • Framer, which provides the website platform and hosting;

  • Microsoft 365, which provides business email and related communication services;

  • Google Analytics, which provides website analytics where you have consented.

We may also disclose personal data where required by law, regulation, a court order or a public authority, or where necessary to establish, exercise or defend legal claims.

We do not sell your personal data.

9. International transfers

Some service providers may process personal data outside the United Kingdom.

Where this occurs, we will ensure that an appropriate safeguard is in place, such as a UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.

10. How long we keep personal data

We retain personal data only for as long as necessary for the purposes described in this policy.

InformationRetention periodGeneral enquiries and correspondence where no engagement follows12 months after the enquiry is closedProspective client information12 months after the last meaningful contactClient contracts, project records and material correspondence7 years after the engagement endsInvoices, accounting and tax records6 years after the end of the relevant tax year, or longer where legally requiredGoogle Analytics dataUp to 14 monthsSecurity and technical logsKept only for as long as reasonably necessary for security and operational purposes

We may retain information for longer where necessary to comply with legal obligations or establish, exercise or defend legal claims.

11. Your rights

Subject to certain conditions and exemptions, you have the right to:

  • request access to your personal data;

  • request correction of inaccurate or incomplete data;

  • request deletion of your personal data;

  • request restriction of processing;

  • object to processing based on legitimate interests;

  • request a copy of personal data you have provided in a portable format, where applicable;

  • withdraw consent at any time where we rely on consent.

To exercise any of these rights, contact us at hello@ywnbm.co.uk.

We may need to verify your identity before responding. We will normally respond within one month.

12. Complaints

Please contact us first at hello@ywnbm.co.uk if you have a concern about how your personal data is used.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: ico.org.uk

13. Security

We take appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, alteration or disclosure.

No method of transmission or storage is completely secure. You should take care when sending information electronically.

14. Third-party links

The website may contain links to third-party websites. YWNBM Advisory is not responsible for their privacy practices. Please read the privacy policies of those websites before providing personal data.

15. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the revision date shown at the top.